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Privacy Policy

Last reviewed October 9, 2026.

VexiWiki is a reference site: the core experience is looking up a country's flag, reading its story, and checking a fact card, none of which requires you to create an account or hand over personal information. This page explains what little data does get collected in the course of running the site, why, and what your options are.

What we collect

VexiWiki uses Google Analytics 4 and Vercel Web Analytics (page views, referring sites, rough geographic region, device type) to understand which flags and quizzes people actually use, so the most-visited pages get the most editorial attention. This data is collected in aggregate and is not tied to your name or email address — we don't know who you are from an analytics dashboard, only that "someone in a given region viewed the Brazil flag page."

If you use the contact form, we collect whatever you type into it — your name, email address, and message — solely to respond to you; the form is delivered to our inbox through Brevo. If you subscribe to the newsletter, your email address is stored with Brevo, our email provider, and used only to send it. If you support the site financially or purchase the World Flags Learning Pack, payment is processed by a third-party payment processor (Stripe); we receive confirmation that a payment succeeded but do not see or store your full card details, which never touch our servers directly.

Cookies

The site may set a small number of cookies or use similar local-storage mechanisms for basic functionality (such as remembering quiz progress within a session). Google Analytics sets cookies to tell visits apart; Vercel Web Analytics does not use cookies. Google's advertising cookies, which can personalise ads using your browsing on other sites, are covered in the next section. You can block or clear cookies at any time through your browser settings; doing so may reset in-progress quiz state but won't otherwise limit what you can read on the site.

Advertising

Advertising on VexiWiki is handled by Google AdSense, and it helps fund the reference. To decide which ad fills a space, and to count views and clicks, Google relies on cookies; where personalisation is allowed, those cookies let the ads reflect sites you have visited beyond this one. In the EEA and the UK, nothing personalised is stored until you accept Google's consent message, and you can go back and change that decision.

A flag's history, symbolism or fact card is never written to suit an advertiser, and pages are not previewed by any advertiser before going live. Many country pages also link to that country's physical flag on Amazon as an affiliate, as the affiliate disclosure explains.

Google My Ad Center explains why an ad was chosen and has the switch for turning personalisation off. To stop interest-based ads from a wider group of networks, the opt-out at aboutads.info covers many of them at once; Google's own account of its advertising cookies is in its advertising policies.

What we don't do

We do not sell, rent, or trade personal data to third parties, and we don't require account creation to read any page on the site. Any information you voluntarily submit through the contact form or a donation/purchase flow is used only for the purpose you submitted it — replying to your message, or processing your payment and delivering the product you bought.

Third-party services

Payment processing runs through Stripe, whose own privacy policy governs data it collects during checkout. Google provides analytics and advertising, and Brevo sends the newsletter and delivers contact messages. Hosting and delivery infrastructure may log standard web-server data (IP address, request timestamps) for security and reliability purposes, as essentially all hosting providers do; this is not cross-referenced with any other data we hold about you.

Children's privacy

VexiWiki is often used by students and by teachers in a classroom setting, but the site itself does not knowingly collect personal information from children, and no account or sign-in is required to read a flag page, take a quiz, or use a guide. The only place a young visitor could submit personal information is the contact form, and we recommend a parent, guardian, or teacher supervise or send that message on a student's behalf if the message involves any personal details.

Data retention & your choices

Messages sent through the contact form are kept only as long as needed to address the correction, feedback, or licensing request, and aren't repurposed for marketing. Aggregate analytics data is retained on a rolling basis to spot longer-term trends (which continents' pages get the most traffic, for example) rather than kept indefinitely at the individual-visit level. You can request that we delete any personal information you've submitted — such as a past contact-form message — by emailing the address below; because analytics data isn't tied to your identity in the first place, there's typically nothing to delete on that side.

Contact

Questions about this policy, or a request to know what data we hold about you, can be sent to contact@vexiwiki.com or via the contact page. This policy may be updated as the site's features change (for example, if a new interactive tool is added); material changes will update the "last reviewed" date above.